Press Release

10 Benefits of Press Release Distribution

Press releases have become more versatile than ever before especially in today’s social marketing scene. They’ve obviously been around for a long time but apart from the purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide huge publicity for businesses as well as SEO benefits. Let’s take more detailed look at the advantages of press release distribution:

HUGE viewership and customer base

Around the world, more than 80 million are reading the news. Think about it . if just 0.1% of those readers read your press release and bought your product, you’d be bringing in quite a bit. There’s a huge pool of potential customers out there, so make the best of it and write a press release that’s worth reading. Having said that, please don’t turn your press release into an advertisement.

Increased visibility and trust

The more people read about you, the more they know you. Before you know it, customers and journalists begin to empathize with you and support your cause which of course, should be good for mankind and not the opposite. The more people understand your purpose and objectives, the more likely you’ll be covered in the media and as mentioned before, remember to give them something worth publicizing.

Enhanced SEO efforts

It’s no surprise how people use press releases to maximize their off-page SEO backlinking efforts. Any SEO marketer would tell you the importance of keyword research and anchor backlinks when writing a press release . all for the sake of SEO. The links commonly found on press releases are not there for decorative purposes, but for readers to click so that they can be redirected to your site. And at the end of the day . increased traffic!

Managing and fixing your reputation

Not everyone gets good customer reviews and sometimes just because of one unsatisfied customer, your website’s reputation on SERPs could be completely tarnished. Press release distributions can help you manage your reputation, especially if you’ve been getting negatively flamed for something you might not have done. Optimizing your press releases and sending them out for SEO purposes will help you gain back the positive reputation you deserve, pushing all your negative reviews to the back of SERPs.

Why it’s called “News”, not “Olds”


The achievements and advancements of your company are all highlighted in the press release. With the mass syndication of your press release, your company’s information will spread like wildfire. Your customers and investors will not only get the freshest and most updated news about your brand, but at the same time lets people know how successful you are through your accomplishments.

Become an industry expert

Don’t forget, if you’re sending out press releases for people to read about you, you must be something worth reading about. As such, you have to be an expert at something and actually educate and share the information that you’ve become so well-learned about. Doing so would increase your viewer’s trust and rapport and eventually, if people like and agree with what you talk about, they’re more likely to purchase the service or product that you have to offer.


In terms of SEO, press release distribution can be considered one of the more economical choices compared with paid advertising. Its results are also more observable and measurable than social media marketing. Generally, using press release distribution to increase traffic and maximize SEO efforts is actually pretty good value for money.

Spread your brand virally

We’re now in the age of Web2.0, whereby everyone is entitled to contributing to a piece of the internet, everyone gets heard. Any press release that’s awesome enough will be shared, multiple times through various social platforms. The end result . a chain effect where your news spread across networks that will drive more online users to read and share your news tips, thus more leads and more sales.

Extend reach of press releases through RSS feeds

Sometimes, users search for their news through RSS newsreaders as there are many websites that allow them to subscribe to these news feeds based on their interests. As such, using press release distribution extends your reach to these audiences, gaining the mindshare of another customer base beyond your current and already existing one.

Permanent Indexation

Your SERP rankings will be enhanced because these press releases will be indexed by top news search engines, meaning your content will be stored inside Google’s (or any other search engine’s) database for easy accessibility. This makes it extremely easy for consumers, journalists, and other interested parties to find your content should they search for on Google.

In short, press release distribution is an effective way to be found, increase traffic and sales while not overly spending like you would for a large-scale advertising campaign. And with so many new facilities and tools available online, it becomes a mere cinch to manage and distribute your messages to your target audiences . anyone can literally do it.

What are you waiting for? Submit your press release now. It’s time to get some serious publicity!

Sample Press Release:

  • Title: Covid Causes Best Oregon Vineyards To Change Strategies On-Premise and On-Line.
  • Date: 2020-09-11
  • Content:The Wine Analytics Report says that “How Americans purchase and consume wine has changed dramatically in the ongoing COVID-19 pandemic. Deep losses in the on-premise sector, persistent economic uncertainty and increases in online purchasing and homebound consumption appear likely to bring long-lasting changes to the U.S. wine market.” Buying online and drinking at home has increased since the Covid outbreak in January of this year.The Oregon Wind Board published the “Covid-19 Oregon Wine Industry Toolkit” to point vineyards to resources from national and state organizations with ways to acquire and share ideas for helping the community, the employee and the consumer.One new strategy purposed for Oregon Vineyards is the idea of a “virtual wine tasting.” This is a presentation about wine that can be accessed only by video and audio and where consumers are not present in-person. The delivery of wine to the consumer is allowed by the Oregon Liquor Control Commission (OLCC) if the winery is properly licensed. A winery that would like to sell and ship samples of wine to a consumer and use those samples to conduct a virtual wine tasting must follow all federal laws and rules. The Governor of Oregon has ordered that immediate implementation of social distancing and community mitigation measures are necessary to slow the spread of COVID-19. The OLCC is making temporary changes to help licensees during this period. The question is will these allowances for off-premise sales and deliveries continue after the Covid Virus is contained.

    The impact to the number of visitors to Oregon vineyards in the month of May, 2020 was reported by the National Association of American Wineries. According to their report the average number of visitors expected in May was 741 and the actual was 147. Also, almost 4 events on average were cancelled during this period. 100% of vineyards responding to this survey reported that they have continued production although 32% said their production had slowed. The average financial loss during the period was reported to be $58,570.

    A new on-line directory is providing unpaid listings to Oregon vineyards. The editor, Dan Crider, says “Covid has hit Oregon’s vineyards and changed the way vineyards serve the consumer. We at are supporting vineyards with free access to our on-line directory.”

    Vineyards use several strategies to overcome Covid’s impact including: Wine Club Specials, Reduced Shipping Costs, Curbside Pickup, and Home Deliveries.

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